Market Development

Supporting Profitable Growth
The Indiana Sheep Association spearheaded the formation of a Market Development council by working with producers across the state and delivering a petition signed by nearly 6 percent of Indiana's commercial sheep producers to Purdue University's Office of the Dean of Agriculture in July 2012.

The Indiana Sheep and Wool Market Development Council was formed in July 2013 by a vote of Indiana producers state-wide.

Requests for funding are submitted to the Council and the funding is approved by the members. The programs funded follow check-off guidelines for promotion, education, research, and marketing.

How it Works
The council is funded by a one half of one percent (0.05) checkoff of the net market price for all sheep and wool produced in Indiana. The 0.5% assessment for each transaction is expected to raise $30,000-$40,000 annually. The funding would allow Indiana to do more in-state research and more in-state promotion of Indiana sheep, lamb and wool products. “Handler” is defined by Indiana Code 15-15-11-6 as a person who engages in the selling, marketing, or distribution of sheep and/or wool that the person: (1) has purchased for resale; or (2) is marketing on behalf of a producer. The market development program is administered by a nine member council each of whom serve for three years. The council’s duties include promoting consumer awareness, the sale of sheep products, support sheep and wool research and encourage both consumer and producer education. The nine member council provides representation for each of Indiana’s nine districts.

District 1
Representing Lake, Porter, LaPorte, St. Joseph, Marshall, Fulton, Starke, Pulaski, Newton, and Jasper counties.

District 2
The counties of Elkhart, LaGrange, Steuben, Kosciusko, Noble, and DeKalb.

District 3
The counties of Miami, Wabash, Whitley, Allen, Huntington, Wells, and Adams.

District 4
The counties of Benton, White, Warren, Tippecanoe, Fountain, Montgomery, Vermillion, and Parke.

District 5
The counties of Cass, Carroll, Howard, Clinton, Boone, Tipton, Hamilton, Grant, and Madison.

District 6
The counties of Blackford, Jay, Delaware, Randolph, Henry, Wayne, Rush, Fayette, and Union.

District 7
The counties of Marion, Hancock, Rush, Shelby, Morgan, Johnson, Hendricks, and Putman.

District 8
The counties of Sullivan, Knox, Daviess, Marten, Gibson, Pike, Dubois, Posey, Vanderburgh, Warrick, Spencer, Clay, Vigo, Owen, Monroe, and Greene.

District 9
The counties of Perry, Orange, Lawrence, Washington, Jackson, Harrison, Floyd, Clark, Scott, Jefferson, Jennings, Ohio, Switzerland, Ripley, Dearborn, Franklin, Crawford, Brown, Bartholomew and Decatur.

Goals of the council include promoting consumer awareness, sales of sheep products, supporting sheep and wool research and encouraging both consumer and producer education.


Meredith Cobb
Research Administration Specialist

Ken McMichael, Chair
Sheep & Wool Market Development Council

The American Lamb Board did a study to gather information on U.S. perceptions surrounding lamb, which confirmed some things and also brought to light new insights. Read an overview of the study from Megan Wortman, executive director of the American Lamb Board here.



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Let’s Grow Mission: To support, promote and ensure the U.S. sheep industry's future through the development of innovative and sustainable initiatives that increase the productivity, profitability and growth of the American sheep industry, which will further enhance domestic wool and lamb production.
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